Debenhams is looking for a CRM Assistant to join the digital marketing team. You will support the day to day activities of CRM across multiple brands, get exposure to CRM projects and use automation and triggered emails to increase our customers’ life time value. As CRM Assistant your responsibilities will include ownership and execution of customer emails, ensuring that they meet the requirements of the business from a brand and commercial perspective.


Your team

As an established and much-loved household name, you know all about our high street roots and bricks and mortar stores. Now, we’re looking to the future. Since 2021, we’ve embraced some changes. We joined the boohoo group and have transformed into a primarily digital brand. Our vision is to be the UK’s leading online department store and make our mark on the international market. We strive to become the number one destination for fashion, beauty and home. That’s why we need you.

Marketers for the boohoo group have a reputation for being disruptors. We like that. When it comes to all things brand awareness and e-commerce, we’re not afraid to be brave. Each of our teams is the voice of their own brand, so we utilise creative campaigns, social media and influencer outreach, PR & Comms, and events. On the e-commerce side of things, we drive traffic to our online stores and generate sales through affiliate marketing, paid media, CRM and SEO. Everything goes towards achieving our mission to be a global fashion e-commerce leader.


What you'll be doing

  • Set up email marketing campaigns within our top tier ESP platform
  • Coordinating the Brand, Merchandising, Content and Creative teams to ensure all communications are on-brand, accurate, relevant, and timely
  • Execute CRM campaigns to drive customer acquisition, retention, and reactivation
  • Use automation, lifecycle and behavioural trigger programs, and work closely with multiple teams to bring those projects to life
  • Working across some of the great brands from the Boohoo group

Working with us

To succeed here, you have to love working at pace. It’s relentless, but we love it. Change is a certainty – you need to adapt and be agile. We want you to challenge the status quo, innovate and be open to trying new things. We’re always pushing boundaries. We empower our people, giving them freedom and autonomy to learn and grow in their roles. We’re passionate, agile, creative and one team.


More about you

  • Experience in using a CRM/Email provider platform
  • A creative, analytical, and commercially driven individual
  • Relevant skills in digital marketing learnt from a degree/ other qualification or experience gained from a similar role and environment
  • Highly organised and process driven
  • Demonstrable customer-centric thinking
  • Self-motivated and enthusiastic approach to work who excels in challenging environments
  • Actively keeps up to date, researching and reporting on new trends and industry best practice
  • Team player, able to work with multiple business functions to achieve objectives

Why join us

We’ve set our sights on dominating the global e-commerce fashion market, and because we’re 13 brands (and counting), there are plenty of opportunities to grow your career. Our mission is to create a workplace where everyone is respected, their individual differences are valued, and they can be themselves at work without exception.

  • You’ll get the opportunity to take part in our various share schemes
  • Core hours enable you to flex your working times around your needs on an ad hoc basis
  • Benefits that support your health and wellbeing
  • There’s up to 40% discount off our all of our brands
  • Our social calendar? Next level
  • With HQs in Manchester and London and offices across the globe (some are dog friendly!), we offer a buzzing atmosphere and the boohoo family culture wherever you work


https://careers.boohoogroup.com/


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