Meet Helen

“It’s been the most refreshing 12 months working for boohoo.”

• Why did you apply to work for us?

  I’ve worked for Debenhams for 10 years, so you might say it’s part of who I am. Following the demise and liquidation of Debenhams I wanted to be a part of its future with the boohoo group, taking us into the digital first era and continuing the legacy and history of such a credible high street brand.

• What’s the best thing about working for us?

  Everything! It’s been the most refreshing 12 months working for boohoo, it’s opened my eyes to a new level of just how much you need to be adaptable and agile in this ever-changing world.

• How would you describe the culture?

  All encompassing, it considers and invests in everyone and puts its teams/employees at the heart of what we do.

• What do you get up to in your role? What makes it different compared with other similar roles you’ve had?

  I am accountable for the e-commerce and campaign production for Debenhams.com, co-ordinating the end-to-end workflow of all brand photography, video and TV campaigns. My role is at the centre of the development of the Debenhams.com strategy that will deliver high quality content which meets brand ambitions and commercial needs.

• How has your career developed since you’ve worked here?

  There is much better leadership in my current role which is crucial to the success of what I deliver. Having a supportive manager who takes the time to listen, act on your behalf and challenges you to go out of your comfort zone is so valuable in this day and age.

• What’s been your biggest achievement/proudest moment so far?

  Hiring a new team from scratch, it’s not every job you get to be in a position to hire incredible talent and work on such exciting projects where you learn and bounce ideas off each other. And building the foundation of our e-commerce studio from scratch! We started with nothing and now operate multiple sets across all of our divisions.

• What makes someone successful here?

  Having the very best can-do attitude, passion and drive sets you aside from the rest!

• What do you think makes us unique as an employer?

  The pace, it isn’t for every personality type but it’s infectious and it means you always want to do your best.

• Describe working here in 3 words.

  Fun. Exciting. Dynamic.

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