Step into a stylish new era with boohoo, we are a brand on a mission, redefining what we stand for. Our 'Fashion First' approach allows us to be there for our customers, we want them to look and feel great, to have confidence, and feel empowered. Get ready to experience unparalleled style for every occasion.  If you're innovative, fast paced, and ready to make a difference, join us in our mission to disrupt the global marketplace and shape the future of fashion!

We are looking for a Senior Product Optimisation Manager to own, implement and manage our onsite and app product discovery strategy. You will identify wider product opportunities through data analytics and make recommendations for change to drive CR%, Add to cart succession rates and reduce the bounce rate. 

You will have a continued focus on building a strong understanding of AI, tracking maturity, and identify ways to drive opportunities and efficiencies.


We’re proud to be the final link between our brands and our customers. In E-commerce, we’re the people busy designing, analysing, testing and optimising user experiences so that we can provide an unforgettable shopping experience and an industry-leading customer journey. With this many brands, we’re always looking for new ways to serve our customers through content, navigation and on-site experiences. The possibilities are endless.  


·        Improving and enhancing product relevancy, reducing bounce rate and increasing add to cart succession rates. 

·        Managing the VM and publishing teams. 

·        Implementing VM data analytics to trends and to align our merch strategy with customer preferences. Blending personalisation and business requirement strategies       

·        Optimizing automated sort order rule capabilities                                                                    

·        Search optimisation opportunities                                                                                                

·        Localisation of taxonomy and product categorisation                                                 

·        Data enrichment - working with buying and merch teams to improve taxonomy and attribution                                                                                  

·        Lead Tech Migration for VM                                                                       

·        Build, Implement and Drive (new)BR VM Tool Optimisation roadmap                             

·        Working closely with B&M to define manual merchandising strategy, whilst identifying wider manual merchandising opportunities through data analytics and making recommendations for change to drive CR%, Add to cart succession rates and reduce bounce rate.    

·        Regular competitor activity across both retail stores and online to understand the market place and environment   

·        Managing weekly publishing targets ensuring all products, product attributes and taxonomy are updated to the websites on a daily basis 

·        Working alongside the SEO team to optimise categories and search 

·        Mentoring of team and supporting appropriate training 

·        Market knowledge of upcoming trends whilst working closely with B&M/Creative/Marketing to ensure these trends come to life onsite 



To succeed here, you have to love working at pace. It is relentless, but we love it. Change is a certainty – you need to adapt and be agile. We want you to challenge the status quo, innovate and be open to trying new things. We are always pushing boundaries. We want you to think big. Think creatively. Be bold. Be brave. Do not be afraid to make mistakes – that is how we learn! We empower our people, giving them freedom and autonomy to learn and grow in their roles. We are one team, one boohoo family. Bring your own style, experiences, and ideas – we want them all.


·        Experience working as CRO Manager or Ecommerce Manager essential

·        SFCC/and other VM tools is desirable

·        Flexible Approach 

·        Good communication skills 

·        Ability to work under pressure and without constant supervision 

·        Ability to work cross-functionally 

·        Team Player 

·        Keep confidentiality 

·        Attention to detail 

·        High level of numeracy

·        Communicate at all levels, to work on own initiative and as part of a team 

·        Be highly organised and able to prioritise own workload to meet deadlines 



We’ve set our sights on dominating the global e-commerce fashion market, and because we are a collective of brands, there are plenty of opportunities to grow your career. Our mission is to create a workplace where everyone is respected, their individual differences are valued, and they can be themselves at work without exception.

Dependent upon level and eligibility, our benefits include: Bonus, Pension, Share Schemes, Private Medical and Life Assurance

·        40% discount across 4 brands, 20% discount on Debenhams

·        You’ll get the opportunity to take part in our various share schemes- where your impact on the business will also impact you!

·        Benefits that support your health and wellbeing

·        Some of our offices are dog friendly!

·        Learning and development

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