The role

We’re boohooMAN. Our philosophy is pretty simple; Innovate. Create. Repeat.

Born in 2013 from, with a vision to become the number one destination in men’s fashion, boohooMAN is growing fast and expanding internationally.

Our goal is to give our customers top quality, fashion-forward clothing at a price that doesn’t break the bank. We believe that fashion should be fast, affordable and trend-driven.

If you want to be a part of an exciting team, then boohooMAN is where you want to be. We focus on understanding our customers to communicate accordingly through Email, SMS and Push Notifications. The customer journey should be enjoyable, frictionless, and strongly represent the boohooMAN brand.

Come and join us.

Your team

We are boohooMAN. Our menswear collections and ground-breaking campaigns have taken the market by storm. We want to be the world’s number one streetwear brand, and our affordable and accessible looks have allowed us to push boundaries and bring the latest styles to life.

What you'll be doing

This is key role within the boohooMAN and CRM team for the group. Reporting into the Head of Digital Marketing, you will be responsible for the creation and delivery of an overarching retention and acquisition strategy across CRM channels.

We’re looking for someone who is passionate, creative and agile. Someone who thrives in a fast paced environment, a forward-thinker, team player and all round communicator, playing a pivotal part in the digital marketing team.

  • Strategical lead within the CRM function. Steering a high performance team to ensure business and commercial objectives are met including: AOF, CLTV, revenue per user, Campaign engagement & conversion, Premier subscriptions, email subscriptions & app downloads
  • Overseeing the end to end management and execution of global email and push notification campaigns to nurture customers and deliver sales
  • Representing CRM, work across departments and marketing channels to shape and develop an integrated, data led customer journeys
  • Project and strategical lead and for all CRM initiatives and channel integrations including: Formulating and delivering a cross channel, data driven segmentation strategy, Ensuring campaigns are relevant to customers through campaign personalisation and using insights to balance brand and trade messaging, Define & lead a cross departmental database growth plan, Migration of Push Notifications into ESP, Create and embed send time optimisation model, Potential implementation of Facebook Messenger and WhatsApp
  • Create bespoke and dynamic campaign plans to target key cohorts of customers. Building brand loyalty and meeting customer objectives for the business
  • Collaborate with internal insights and marketing research teams to build and enhance customer insights and data. Using this, further develop targeting and segmentation
  • BoohooMAN CRM representative across brands. As a core brand in the group, you will actively nurture regular feedback meetings, share best practice & knowledge. Harnessing the collective experience from a network of CRM experts to push group progress forward
  • Deliver weekly, monthly, quarterly and ad hoc reports highlighting achievements, upcoming projects and insights to the leadership team
  • Key stakeholder for ESP relationship, ensuring the technology is being used to its full potential and a strong working partnership is maintained
  • Monitor and develop ESP structure and architecture, ensuring database quality and validity is not compromised
  • Marketing GDPR representative. Regularly liaising with Legal and other business stakeholders to ensure all marketing team are in line with legislation
  • Manage CRM team hierarchy, identifying team growth areas and create development solutions through coaching, mentoring and knowledge sharing opportunities


Working with us

To succeed here, you have to love working at pace. It’s relentless, but we love it. Change is a certainty – you need to adapt and be agile. We want you to challenge the status quo, innovate and be open to trying new things. We’re always pushing boundaries. We empower our people, giving them freedom and autonomy to learn and grow in their roles. We’re passionate, agile, creative and one team.

More about you

  • A creative, analytical and commercially driven individual
  • Experience within a CRM Management role
  • Experience in email marketing and campaign management tools.
  • Highly organised and process driven
  • Demonstrable customer-centric thinking
  • Self-motivated and enthusiastic approach to work who excels in challenging environments
  • Actively keeps up to date, researching and reporting on new trends and industry best practice.
  • Excellent command of MS Office-package
  • Team player, able to work with multiple business functions to achieve objectives

Why join us

We’ve set our sights on dominating the global e-commerce fashion market, and because we’re 13 brands (and counting), there are plenty of opportunities to grow your career. Our mission is to create a workplace where everyone is respected, their individual differences are valued, and they can be themselves at work without exception.

  • You’ll get the opportunity to take part in our various share schemes
  • Core hours enable you to flex your working times around your needs on an ad hoc basis
  • Benefits that support your health and wellbeing
  • There’s up to 40% discount off our all of our brands
  • Our social calendar? Next level
  • With HQs in Manchester and London and offices across the globe (some are dog friendly!), we offer a buzzing atmosphere and the boohoo family culture wherever you work

#LI-ZB1 #marketing