The Team

We’re Karen Millen. Since 1981 we’ve been a household name and trusted brand. We’re known for elevated style and our reputation for fabric, finish, quality, and detail speaks for itself. Our love for fashion revolves around long-lasting, luxurious designs that can effortlessly slip into an established wardrobe at an attainable price point.

Marketers for the boohoo group have a reputation for being disruptors. We like that. When it comes to all things brand awareness and e-commerce, we’re not afraid to be brave. Each of our teams is the voice of their own brand, so we utilise creative campaigns, social media and influencer outreach, PR & Comms, and events. On the e-commerce side of things, we drive traffic to our online stores and generate sales through affiliate marketing, paid media, CRM and SEO. Everything goes towards achieving our mission to be a global fashion e-commerce leader.

The Role

Reporting into the CRM Manager, you will take ownership of trigger and lifecycle campaigns, ensuring they are optimised for customer engagement and retention across UK and international markets. You’ll be responsible for delivering commercially relevant, multi-channel communications that enhance customer loyalty while meeting business objectives. This is a hands-on, strategic role that blends creativity with data-driven insights to deliver exceptional customer experiences.

What you will be doing?

  • Take ownership of lifecycle and trigger communications, continually identifying opportunities to refine existing campaigns or introduce innovative new ones.
  • Lead the development, execution, and ongoing optimisation of campaigns through testing and iteration, ensuring best practices are applied across email, SMS, and push notifications.
  • Build and manage lifecycle journeys within Bloomreach, ensuring seamless execution and alignment with Karen Millen’s brand identity.
  • Collaborate creatively with copywriters, designers, and merchandising teams to produce cohesive, impactful content that enhances CRM campaigns and complements other channels, such as social media and the website.
  • Maintain content consistency across all touchpoints, aligning email and CRM strategies with broader business objectives, including homepage updates and product launches.
  • Implement data-driven personalisation strategies to deliver relevant, engaging communications tailored to customer preferences and behaviours.
  • Analyse and report campaign performance weekly, using tools like GA4 and Branch to generate actionable insights. Work closely with analysts to interpret test results and identify trends for future improvements.
  • Develop and refine advanced segmentation strategies, including RFM models, to ensure precise targeting and drive key metrics such as open rates, conversion, and customer retention.
  • Collaborate with Boohoo Group teams to align on campaign priorities, share insights, and develop cross-brand marketing initiatives.
  • Support the CRM Assistant in planning and delivering global BAU campaigns, maintaining the highest standards of quality assurance and risk management.

Requirements

  • Technical CRM Knowledge: Familiarity with CRM platforms and ESPs; experience with Bloomreach is advantageous but not essential.
  • Analytical & Data-Driven: You have a passion for data and the ability to translate it into actionable insights that drive campaign success.
  • Lifecycle Expertise: Proven experience in developing and optimising lifecycle and trigger campaigns.
  • Organised & Process-Oriented: Highly organised, with a keen eye for detail and a commitment to delivering flawless campaigns.
  • Customer-Centric Thinking: You prioritise the customer journey, ensuring every communication is relevant, personalised, and impactful.
  • Creative Problem-Solver: You thrive in a fast-paced environment and proactively seek out new ideas and approaches to improve results.
  • Collaborative Team Player: Skilled at working cross-functionally with stakeholders to achieve shared goals.
  • Continuous Learner: You stay updated on industry trends and best practices, bringing innovative ideas to the table.

Benefits

  • 25 days holiday plus bank holidays
  • Discretionary bonus scheme
  • Company share scheme
  • Life Assurance
  • Company Pension Scheme
  • Flexible working hours
  • Employee assistance programme including 24-hour confidential helpline
  • Our Reward Platform allows you to tailor your benefits to suit your needs - such as Private Healthcare, Dental and Healthcare Cash Plans, a Cycle2work Scheme and plenty of fun anytime benefits such as coffee club or virgin experience days.
  • 40% discount across 8 brands, 20% discount on Debenhams
  • Discount & Cashback portal
  • Season Ticket Loans
  • Learning and development support and opportunities both internally and externally
  • Our social calendar? Next level!

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