boohoo group is looking for a talented and detail-oriented UX Analyst to join our team. As a UX Analyst, you will play a crucial role in analyzing user behavior and feedback to drive data-informed improvements to our user experience. At boohoo group, we believe in leveraging data and insights to continuously enhance the functionality and usability of our website and mobile app, and your expertise will be instrumental in achieving this goal.

In this role, you will collaborate with cross-functional teams including UX designers, product managers, and developers to gather and analyze user data, conduct user research, and perform A/B testing. Your insights and recommendations will shape the development of our user interfaces, ensuring a seamless and engaging experience for our customers throughout their journey. You will have the opportunity to think critically, solve complex problems, and make data-driven decisions in a fast-paced and collaborative environment.

Joining our boohoo family means being part of a dynamic and innovative organization that embraces new ideas and fosters a culture of continuous improvement. Your work will have a direct impact on the success of boohoo group as we strive to be the leaders in the fashion e-commerce industry. If you are passionate about data analysis and user experience, we invite you to apply and be part of our exciting journey.

The Team

The PLT UX team are an experienced and diverse team, consisting of designers, analysts and developers, specialising in CRO and user experience improvement across all of PLT’s products. We’ve built the UX team from a front of site change team, to a holistic part of the business that focusses on delivering the best customer journey and CRO. In the last 12 months the team have increased testing velocity by over 150% and have made some seriously big wins in experimentation! We have a senior analyst, senior designer and then a whole team of multi-skilled UXers in the team.

You will be responsible for; analysing existing site/app performance and reporting to the wider business, utilising the reporting to identify areas of optimisation and ideating from this, scheduling AB tests on app and web and analysing the outcome for future iterations. Your focus will be on the key KPIs of the business; CR, AOV and funnel progression as a whole. A great UX analyst is a logical thinker who is great at digging into the data and finding opportunities. You’ll need to be comfortable communicating with the wider business, briefing designers and working with developers to deliver your ideas.


  • Analysing existing site performance and highlighting any concerns or areas of opportunity.
  • Ideating tests off the back of the analysis, always being data driven.
  • Coordinating with designers and devs to deliver the testing plan.
  • Scheduling AB tests
  • Analysing ongoing and completed tests to agree further iteration steps.
  • Experience and understanding of Big Query & Google Analytics is essential.
  • Preferred experience utilising AB testing tools such as optimisely, webtrends, monetate.


  • Proven experience as a UX Analyst or similar role
  • Strong analytical skills with the ability to interpret complex data and generate actionable insights
  • Proficiency in UX analytics tools such as Google Analytics, Hotjar, or Mixpanel
  • Experience with user research methodologies and A/B testing
  • Knowledge of UX design principles and best practices
  • Excellent communication skills and ability to effectively communicate data insights to cross-functional teams
  • Strong problem-solving and critical thinking abilities
  • Ability to work collaboratively in a fast-paced, agile environment


  • 25 days holiday plus bank holidays
  • Discretionary bonus scheme
  • Employer pension contribution
  • Company share scheme
  • Flexible working hours
  • Life assurance
  • Employee assistance programme including 24-hour confidential helpline
  • 40% discount across 8 brands, 20% discount on Debenhams
  • Discount portal
  • Subsidised cafe
  • Learning and development support and opportunities both internally and externally
  • Ad hoc events throughout the year
  • As well as the great perks and benefits listed above upon joining you will also have access to several flexible benefits on our Reward Platform “Beyond” such as cycle to work, healthcare cash plan and technology loans