Meet Emily

“There’s always a great atmosphere at work, everyone has a huge enthusiasm for the brand and we have great team spirit.”

• Why did you apply to work for us?

  I left London to relocate to Yorkshire – Misspap was rebranding at the time and looking for a Senior Designer. It was the perfect opportunity for me to bring my design experience and settle into a role I knew had potential for me to grow into.

• What’s the best thing about working for us?

  There’s always a great atmosphere at work, everyone has a huge enthusiasm for the brand and we have great team spirit. 

• How would you describe the culture?

  There is a real family culture at boohoo – all brands keep a close and friendly relationship, and everyone is approachable.

• What do you get up to in your role? What makes it different compared with other similar roles you’ve had?

  My job is to lead the product direction for the brand including working closely with the buying team to ensure we stay aligned and produce cohesive collections. I design capsule collections, lead collab collections and make sure we’re staying on top of current and upcoming trends. Things at Misspap move much faster than at previous roles I’ve had – direct communication with suppliers and working closely with buyers is a refreshing way of being productive as a designer.

• How has your career developed since you’ve worked here?

  I first joined Misspap as the only designer. Within a year and a half I now have a small team to manage. 

• What’s been your biggest achievement/proudest moment so far?

  Since working with Misspap I have been able to lead several influencer collab collections and be a part of rebranding the brand. We’ve worked hard to build a premium identity and to see how far we have come in a short amount of time is super rewarding.

• What makes someone successful here?

  Having an enthusiasm for the brand and the Group goes a long way. Becoming immersed in the boohoo family culture makes it easy to drive success.

• What do you think makes us unique as an employer?

  boohoo as a group creates a real family environment throughout the brands. You’re able to build close relationships with the other brands and work together in a supportive environment. There’s also lots of staff benefits, events, and opportunity to grow within the Group.

• Describe working here in 3 words.

  Progressive, fun, and rewarding.

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