“You’re free to put your ideas forward, try new things for your brands and speak to anyone in the Group.”
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Why did you apply to work for us?
My start at boohoo was slightly different to most, as I joined the Group through one of the brand acquisitions in 2021.
What really excited me about working at boohoo was the portfolio of brands that they were acquiring. I was eager to see how these brands were going to transform under new ownership and being part of that journey is really exciting!
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What’s the best thing about working for us?
You’re free to put your ideas forward, try new things for your brands and speak to anyone in the Group.
The London office in the heart of Soho is another great part of working at boohoo!
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How would you describe the culture?
It’s like working in one big family. You work closely with your own brands but also with people from the rest of the Group. It’s great to have monthly catch-ups with everyone across the brands, speaking collectively and jointly achieving success.
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What do you get up to in your role? What makes it different compared with other similar roles you’ve had?
Affiliate marketing is all about making connections and working with lots of different publishers. Day-to-day you’ll find me reporting on performance, planning and optimising exposure for growth. I work with various teams and look to implement new technologies from the affiliate industry. Keeping connected and up to date with new industry trends is also a key part of my role.
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How has your career developed since you’ve worked here?
Since joining the boohoo group, I was promoted from Digital Marketing Assistant to Affiliate Marketing Executive. It was an amazing opportunity and shows how the Group prioritises internal progression, and supports your professional development.
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What’s been your biggest achievement/proudest moment so far?
My proudest moment so far would be receiving my promotion. But day-to-day, seeing the growth of the brands over the last 12 months is so rewarding!
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What makes someone successful here?
Someone who is up for dealing with challenges, enthusiastic and can react quickly in a fast-paced industry.
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What do you think makes us unique as an employer?
Everyone wants to see each other succeed. I think it’s unique to see such a variety of brands, all with different focuses working collectively.
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Describe working here in 3 words.
Fast-paced. Progressive. Exciting!