“You’ve got to like and embrace change to work here, as we're growing so fast – in new markets and adding new brands. Every day is different, so if you like the sense of the unknown, you will love it here.”
Why boohoo group? What makes it different?
Despite our size and scale, there’s still very much a start-up culture here. We’re an exciting, entrepreneurial business where everything is possible. We have a positive mindset and believe that we’re going to win at everything, so we work hard but have good fun as well. At the end of every day, week, month and year, you feel a sense of accomplishment that you’ve changed something and really added value.
What led you here, and what keeps you here?
I’m retail through and through and I could see that online and pure play were the future. Having started on the shop floor at 19 before working up to office admin, then trading and COO, I've worked for the full range of bricks and mortar retail and multi-channel retail. Pure play offers constant innovation, and our ambition to grow and evolve makes the Group exciting. There are endless opportunities, and we empower our teams to seize them. I knew the owners, Carol and Mahmud, through the industry and always had a lot of respect for them – they do what they say they will. As a leadership team, the three of us have complementary but different skill sets. I think that’s very powerful.
What keeps me here? The opportunities to grow and go further, and the talented people I work with and learn from. I like the autonomy and entrepreneurial essence of the company. We all learn something new every day, and there’s so much more we can do! It’s great fun and rewarding in so many ways.
What’s your vision, strategy, and leadership style?
I’m a team player with a real passion for empowering people and giving them autonomy. I identify the right people at the right time for different parts of our journey; I’m not an expert on everything, so I surround myself with really good people who are. I like getting the best out of our teams and making things happen. We’re hugely ambitious. We want to be the global pure play online fashion leader. That means international expansion and embracing innovations in marketing and tech. There’s a lot to do, but I’m confident our team will achieve it – there’s so much potential across all the brands in the group.
Why should top talent join us? What’s in it for them?
There are two things. Firstly, everyone wants career development, and from that point of view, we have great opportunities for everyone. The culture here contributes to that and makes it a great place to work – we all benefit from autonomy and feel accountable. We can all have an impact – and you can see that every day, across the Group.
Secondly, there’s a real feeling of satisfaction based on what we achieve daily and weekly. Not just from the jobs we each do, but from the people we collaborate with and how we work. We’re building something special, so you get to be a part of that when you join. You’ll be able to look at your time spent with boohoo group, the exposure and what you’ve learned, and see how that contributes to your career path. You’ve got to like and embrace change to work here, as we're growing so fast – in new markets and adding new brands. Every day is different, so if you like the sense of the unknown, you will love it here.