The role

Debenhams is recruiting for an ambitious SEO Manager to drive their SEO strategy. You will act as a specialist, managing site optimisation, content campaigns and outreach. You will be responsible for the delivery of campaigns from ideation through to completion and reporting. This is the role for someone who wants to utilise their SEO skills in an imaginative and entrepreneurial environment, while continually growing their knowledge and skills within digital and influencer marketing.

The team

We’re Debenhams, an established and much-loved household name. We’re known for our impressive fashion, beauty and homewares offering – we’ve become a truly unstoppable digital brand. We aim to be the UK’s leading online department store and expand internationally.

Marketers for the boohoo group have a reputation for being disruptors. We like that. When it comes to all things brand awareness and e-commerce, we’re not afraid to be brave. Each of our teams is the voice of their own brand, so we utilise creative campaigns, social media and influencer outreach, PR & Comms, and events. On the e-commerce side of things, we drive traffic to our online stores and generate sales through affiliate marketing, paid media, CRM and SEO. Everything goes towards achieving our mission to be a global fashion e-commerce leader.


What you'll be doing

  • Delivery of the SEO strategy for the Debenhams group of brands (Debenhams, DP, Wallis, Burton, Coast, Oasis)
  • Develop, implement, and deliver sustainable SEO campaigns to meet business targets including increased/sustained rankings and traffic volume targets
  • Lead for SEO on offsite and onsite campaigns in target market
  • Measure campaign effectiveness and develop follow up tactics
  • Work with the technology team to ensure that all sites are technically optimised to drive rankings and organic visits
  • Work closely with the editorial team to ensure that existing content on the site is compliant
  • Use Google analytics, SEMrush, Webmaster tools or similar to spot trends, issues and opportunities
  • Working closely with the wider team to ensure SEO is aligned with all digital channels to ensure optimum results
  • Provide detailed analysis on campaigns and their impact on traffic and overall organic revenue
  • Conduct extensive keyword research using market leading tools such as Google Adwords, Hitwise, SEMrush etc
  • Supporting the wider Digital team with other channels as necessary


About you

  • 4-5 years SEO experience with a previous role in the fashion, beauty and/or home sector is beneficial
  • Highly numerate and commercially aware
  • Deep knowledge of the core principles of SEO
  • Experience in influencer marketing with a passion for all things Instagram, blogs and fashion
  • Strong content experience
  • Experience delivering SEO campaigns
  • A blend of creative and analytical skills
  • Social listening and social media experience
  • Ability to conduct SEO analysis across backlinks, analytics, influencers
  • Strong analytical skills and experience of working with large volumes of data
  • Great command of MS Office
  • Experienced in using Google Analytics
  • Extensive knowledge of Google Webmaster Tools and Bing Webmaster Tools
  • Self-motivated and enthusiastic approach to work
  • Ambitious, driven individual who excels in challenging environments
  • Team player, able to work with multiple business functions to achieve objectives
  • Ability to work to tight deadlines


Why join us

We’ve set our sights on dominating the global e-commerce fashion market, and because we’re 13 brands (and counting), there are plenty of opportunities to grow your career. Our mission is to create a workplace where everyone is respected, their individual differences are valued, and they can be themselves at work without exception.

  • You’ll get the opportunity to take part in our various share schemes
  • Core hours enable you to flex your working times around your needs on an ad hoc basis
  • Benefits that support your health and wellbeing
  • There’s up to 40% discount off our all of our brands
  • Our social calendar? Next level
  • With HQs in Manchester and London and offices across the globe (some are dog friendly!), we offer a buzzing atmosphere and the boohoo family culture wherever you work